Enhancing The Point Of Sale Display In Your Store

Stores make money every day when they process credit cards and accept cash at the point of sale.  In order to make the most the money, it is imperative that stores have the best point of sale display.  Fortunately, there are simple ways that any store can enhance the point of sale area to maximize the sales process.

 

The Right Equipment

 

For starters, every store needs the best point of sale display equipment.  Stores should invest money on quality registers that are easy to operate and perform quickly.  This equipment makes a difference.  It eliminates stress during the point of sale, and it also minimizes the occurrence of errors.  Even better, good equipment increases the average transaction time, making for a happy customer.  Stores on a budget need to be creative when they are looking for good point of sale equipment.  Although they may not be able to afford brand new equipment, there is always the option to rent equipment from a merchant account provider or to purchase used equipment.

 

User Friendly

 

Furthermore, the equipment should be user friendly for both the cashier and the customer.  Many of today’s point of sale display systems are interactive with the customer.  This usually facilitates the needs of the customer and speeds up the average transaction time.  In fact, the best point of sale display systems minimizes the communication required between the cashier and customer.  This allows the cashier to focus on accuracy during the point of sale without interruption from the customer, and it helps to eliminate many common errors.  In addition, customers understand what they are paying for during the transaction.  Therefore, they are less likely to return with questions or complaints.

 

Visually Pleasing

 

Although the point of sale process centers on equipment, smart stores work to enhance the area with visually pleasing items.  Keep in mind that the cash register is rarely visually pleasing; however, other items might be visually stimulating to a customer and promote a better overall experience.  The following items are visually pleasing and suitable at the cash register.

 

•             Colorful shelving and stands

•             Flowers

•             Balloons

•             Framed signs

•             Pens in an adorned cup

 

Stores also need to understand that certain items at the cash register are not visually pleasing and can even be very distracting to a customer.  For example, a cash register adorned with various loose papers and advertisements looks cluttered and confusing to a customer.  Promotions and other sales should be clearly identified.  They should also look professional and presentable to the customer.

 

Grab And Go Items

 

Grab and go items are also effective at enhancing the point of sale display area.  In addition, these items can easily increase sales.  What are the characteristics of good grab and go items?

 

•             Grab and go items are small and easy to pick up at the last minute.

•             Grab and go items are inexpensive compared to other items in the store.

•             Grab and go items are interesting to a customer.

•             Grab and go items are desirable to a customer.

 

Thus, it makes sense for candy and nail polish to be placed around the point of sale display area.  These items are inexpensive, small, and desirable to a customer.  This would not be the case for larger items like paper or cereal.

 

Clean And Organized

 

In addition, the point of sale area should be clean and organized.  Customers function better in clean areas that are not cluttered.  After all, no one wants to make a payment using a dirty machine.  This uncleanness often results in lost customers and a poor reputation.  Also, when it comes to organization, do not mistake organized for simple.  The point of sale area can be filled with exciting grab and go items, pretty signs, and a vase of flowers.  However, these items need to be displayed in an organized fashion that makes sense to the customer.  Too often they just look cluttered.  When this happens, the point of sale area is ineffective.

 

Customer Feedback

 

Another great item to include at the point of sale is a request for customer feedback.  This request can come in a variety of ways.

 

•             Many stores request customer feedback on the receipt.

•             Some stores have a box for customers to insert comments.

•             Other stores offer questionnaires or surveys to help them evaluate their performance.

 

Customers like to provide feedback.  Even better, when stores ask openly for feedback, customers often view them in a positive light.  After all, stores who do not want feedback could be worried about what they will learn.

 

Shopping Bags

 

During the point of sale process, there is usually an exchange of goods.  The customer pays the store money.  In return, the store gives them products.  Nearly all stores use shopping bags during this exchange.  The right shopping bag can enhance the point of sale experience and satisfy the customer.  However, not all shopping bags work well for each point of sale.  At a grocery store, for example, customers are often concerned with function over look.  They usually leave with multiple bags at a time, making their shopping bag priority ease of use.  On the other hand, customers who shop at fancy department stores often prefer to leave with a fancier shopping bag that they can carry around the mall.  This bag not only pleases the customer, but also can serve as an effective advertising tool for the store.  Although there is no right shopping bag, smart stores utilize this item to enhance the point of sale experience and generate sales.

 

Presentable Cashiers

 

Finally, point of sale systems enhanced with a presentable cashier to facilitate the transaction.  Many stores require cashiers to wear uniforms to help them stand out.  In addition, they can also impose certain rules on cleanliness and grooming.  For example, the cashier could be required to tuck their shirt in while working.  Clean hands could also be a requirement.  These rules are not meant to be extreme, but to promote a positive point of sale experience for all.

 

Remember, when stores make an effort to enhance the point of sale, results come.  Sales increase, customer satisfaction is strong, and employee performance is high.

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How to improve your PoS system in your store.

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What To Look For In Credit Card Processing Providers

Although part of the idea behind credit cards and bankcards is to make things faster, easier, and more convenient for customers and merchants, being able to take credit card payments doesn’t always translate to better transaction experiences. The credit card processing service you use can have a big impact on the quality of your overall business experience. There are several things to look for when selecting the best credit card and processing providers. Among them are

•             Accuracy

•             Formats available

•             Fees for service

•             Reliability of service

•             Selection of credit card companies

•             Customer service

•             Automation services available

 

Accuracy

 

It doesn’t happen very often, but sometimes credit card transactions can be processed incorrectly, with the wrong amount, or other wrong information. Sometimes this may be caused by faulty processing equipment, and sometimes it’s just because of a glitch in the system. Business owners have enough to do without adding the hassle of tracking down correct information for specific transactions. Besides, if transaction information is wrong, this can also be a hassle for the customer, who will be stuck making phone calls and writing email messages until the problem is solved. In addition, customers may wrongly attribute the incorrect processing of their payment as evidence of your company’s incapabilities and shortcomings, not realizing that the mistake was actually made by your card processing company. When customers have a negative experience, regardless of whether or not it is your fault, they may choose not to patronize your business anymore. Losing customers is not a good thing, and it should not be the result of a faulty credit transaction.

 

Formats Available

 

The credit card and processing industry has come up with an impressive variety of formats available to take credit and debit card payments. Point of sale is the common format for most in-person transactions. This is the type of transaction where the customer swipes their card through a card-reading machine. The magnetic strip on the card communicates all necessary information to the credit card and processing company. This is a fast, easy way to make it past the checkout counter. Now merchants can even swipe cards through a device attached to their smartphone. This makes transacting businesses in different locations easier because you don’t have to write down the card number, name, expiration date and amount and then process the transaction later on. You can process it right then and there. This is a great option for landscapers, massage therapists, contractors, and other service providers that transact business on the go.

 

Online terminals are very popular as well. This makes it possible for customers to make online purchases, and is essential for a business that takes orders over the internet. Another format is over the phone processing, where the customer provides credit card information over the phone or on a mail-in order form. The information is entered into a processing program by a business employee without the use of the magnetic swiping strip. This format is commonly used in the medical industry, utilities, and other companies to take payments over the phone. The key with choosing a processing format is to decide which methods you will need most often. It is also preferable to have one or two back-up methods for different transaction settings. The best card processing providers are companies that offer multiple processing formats.

 

Fees for service

 

Credit card and processing services charge fees to merchants that use their equipment and services. There are several types of fees that processing services use. For instance,

 

•             Application fees

•             Discount rate

•             Cost of equipment

•             Per transaction fees

 

Application fees are usually a one time cost, as are the costs for the equipment. Discount rate is a percentage of the total sale, which is paid to the credit card and processing providers. Transaction fees are usually a set amount that does not change depending on the total sale amount, for example, 30 cents per transaction.

 

Many companies charge all of these fees, so in order to find the true cost of using processing services, you must add all fees and costs together. Several factors can influence the amounts charged for these fees. The credit score of the individual using the services, the type of business, length of time the business has been in operation, and total amount in credit card sales per month can all influence the fee amounts. Keep in mind that the best credit card processors aren’t always the least expensive ones

 

Reliability of Service

 

Read up and ask around to find out what users of credit card and processing providers have to say about their provider’s reliability. That is, can they count on the service to be available at all times, or is the system “down” sometimes? System unavailability is frustrating for the customer trying to pay, as well as other customers in line to pay. It is nerve-racking for employees as well. Make sure that the company you go with can process a high volume of sales in a short period of time, like Black Friday for retail venues, and lunch rush hours at restaurants. If a high volume of sales makes the system “crash,” you might want to think about going elsewhere for services.  It is something that could cost you customers and transactions, so check into it before you commit to any credit card and processing services.

 

Selection of Credit Card Companies

 

Some credit card and processing services only process cards sponsored by one or two of the major credit card companies. This is almost the same as accepting cash- or check-only, because without the right kind of card, the customer may be unable to pay, and the sale will be lost. Multiply this by hundreds and even thousands of incidents, and you can see the revenue this may cost a company. Choose a company that processes all of the major credit card brands.

 

Customer Service

 

Customer service is a big deal in this situation, because if something starts going wrong, you need it resolved quickly in order to keep a sale and satisfy the customer. The best credit card and processing company you choose to go with has customer service available around the clock and throughout the months and years you will be working with them.

 

Conclusion

 

The credit card payment processing company you choose will have a very noticeable effect on your experience as a merchant. So read up on reviews and ask around before you commit to any card processing service.

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What to look for in finding the right credit card processing company for you.

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Starting Your First Business; A Word of Warning

I truly believe that there is a hidden entrepreneur in all of us. There is a time in each person’s life when they have considered starting their own business. For some it is just a dream easily forgotten by the changing wind. For others it is a recurring thought that they suppress. If you’re seriously considering starting your own business it is certainly important to understand just how difficult and challenging a new business can be. It is also important to understand how rewarding it feels when the business is working out.

 

While I want everyone to be aware of the costs of starting a business and the realistic chances of being successful, I don’t want to necessarily discourage someone. By understanding the difficulties many entrepreneurs can prevent the most common mistakes of unsuccessful businesses, allowing for the business to succeed where many others have failed.

 

The Mental Cost

 

If you’re starting a new business you need to be fully committed to investing your time into the business. Many businesses fail after a certain amount of time mostly due to the neglect of the business owner. While a business owner may put their 40 hours a week into their business, they fail to understand that a business is not a job. As a business owner you may be required to put in 60-70 hours into your business a week in order to properly manage all aspects of your business. It is certainly more difficult to balancing the business at the start than it is once you have a flow put into place.

 

Running a business can be mentally taxing. If you do everything right there are still a lot of variables you as a business owner are unable to control. It can be difficult to get your local audience acquainted with your business at the start. It can also be difficult to get all of your ducks in a row. At the end of the day running a business can be one of the most tiring challenges one can take.

 

The Financial Cost

 

Starting a new business can also be an expensive undertaking. With a new business comes along the costs associated with purchasing furniture, renting a building, getting the word out there, getting the initial inventory, and ensuring that all of your bases are covered. It is a very costly venture regardless of the venture. While some businesses can cut costs in one way or another, most businesses which deal directly with their customers at their place of business need a professional store front or office. For businesses that also visit their customers on site it is important to have transportation provided.

 

Many of the costs fall under the following criteria:

 

  • Rent
  • Utilities
  • Inventory
  • Furnishing
  • Repairs
  • Equipment
  • Communications
  • Internet Connectivity

Many new business owners are unaware of a lot of the financial opportunities available to them. There are a number of government grants that provide businesses with the ability to help fund the start of their business. Many banks and local government agencies can provide additional information on different grants that are available within the area. Some business grants may be for certain types of businesses or businesses founded by certain types of individuals.

 

Another great resources for the new business owner includes opportunities provided by local credit unions and banks for unsecured business loans. Many banks provide small business loans as a way to help new business owners afford their business. While a business loan will require a business plan and a clear plan of action, it is possible for a business to receive financial assistance for the process of starting or expanding their operations.

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Things to prepare for when starting your on business.

 

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Finding The Right Credit Card Machines For Your Business

These days, it is virtually impossible to do business without a credit card machine.  Accepting credit and debit cards for payment can make your business grow in unexpected ways.  When you give your customers payment options for the goods or services that you provide, you open a door to more earning potential.

 

According to the Federal Reserve Bank of Philadelphia, the number of noncash payments including debit, credit and prepaid cards has risen over the last decade in the United States.  In 2003, there were 15.6 billion debit card payments that totaled 0.4 trillion dollars.  The number of debit card payments processed in 2009 reached 37.9 billion with a total of 1.4 trillion dollars.  Credit cards and prepaid cards showed a similar increase while the number and value of checks went down.

 

These statistics underscore the American public’s growing interest in payment card transactions.  In order for your business to get ahead and compete, it is imperative that you accept payment cards.  In order to do this, you will need to sign up with a merchant account provider and find the best credit card machines for businesses.  Read on to learn more.

 

Card Machine Basics

 

Before you begin your search for the top credit card machines for businesses, you need to understand a few basics.  These are discussed below.

 

•             Age Matters.  Believe it or not, the age of your credit card machine can make a difference in your rates.  An older machine that you have had for a while may contain a magnetic strip reader that has become less sensitive over the years.  This can affect its ability to read cards that are swiped and require you to manually key in your transactions.  Since keyed-in transactions typically have higher fees, this can cost you money.  In addition, some of the older credit card machines may not have the ability to process debit cards.

 

•             Point of Sales System.  If you have an existing Point of Sale (POS) terminal that you use to process payments, you may be able to integrate it with a payment processing service.  This is especially true if your POS system has a card reader that is built in.  To find out if this option will work for you, contact your POS provider.

 

•             Types of Credit Card Terminals.  There are three types of credit card terminals:

 

o             Traditional or Conventional Terminals.  These terminals are also known as physical terminals and are generally used in one set location.  The typical traditional credit card terminal features a small display screen with a magnetic strip reader and keypad.

 

o             Wireless Terminals.  Wireless terminals are attractive options for businesses that operate in different locations at different times.  This includes seasonal businesses like Christmas tree sales and farmer’s markets and business people that are constantly on the move like taxi drivers and direct sales individuals.  Wireless terminals are the perfect option for these businesses because they are portable and can be operated from any location that has access to the internet.  These terminals often have built-in printers to print receipts.  They are usually small for easy portability and simple to operate.

 

o             Virtual Terminals.  These terminals do not use machines, but instead are able to process credit card transactions virtually by utilizing software on your computer.  For companies that conduct business over the phone, fax or internet, virtual terminals are a must.

 

•             Debit Cards.  Not all payment card machines allow debit card processing.  In order to allow debit cards as a method of payment, your machine will need to feature a keypad for your customers to enter their personal identification number (PIN).  With the growing number of individuals interested in using debit cards as a method of payment, it is important that your payment card machine be able to process them.

 

Factors to Consider When Searching for a Credit Card Machine

 

When your company has the best credit card processing companies for business, you can perform transactions quickly and efficiently.  Some factors to consider when searching for the right credit card machine for your business include the following:

 

•             Payment Card Industry (PCI) Compliant.  Any machine that is used to collect payment card information for the purpose of business payments is required to be approved by the PCI.  In addition, the company who makes the machine must follow the Federal Trade Commission’s guidelines during the manufacturing process.

 

•             Buy or Lease?  Leasing a credit card terminal might sound like an attractive option, but it can actually end up costing you more in the long run.  When you consider that most leases run for 48 months and involve payments of $20 a month, you can end up paying a total of $960 for the terminal.  This is usually way more than you would pay if you bought the machine up front. In addition, when you lease a terminal, you usually have to return it at the end of your lease agreement.  If you decide to cancel your agreement early, you may end up having to pay expensive cancelation fees.  If you cannot afford to pay one lump sum for the machine, it is recommended that you put your purchase on a credit card and make monthly payments that way.

 

•             Installation.  Installing a credit card machine can be technically complex.  Before you make a purchase, check with your provider to see if they offer installation services.  It is also a good idea to read the manuals that come with the machine to ensure their proper use.

 

•             Warranty.  Purchasing a machine that comes with a good warranty is important for ensuring the proper functioning of your terminal.  Beware of machines that do not come with warranties.  These may be offered at a cheap price, but you may end up paying for it later in the event that they malfunction or quit working completely.  Read through the terms and conditions of the warranty to educate yourself about what is covered and the length of time the coverage lasts.

 

Keep these tips in mind as you shop for credit card machines for your company.  Doing so can help you find ones that will work well for your business needs.

 

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How to fine the right credit card machine for your business.

 

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Why Your Business Should Be Using A POS System And How To Get The Right One

POS System

Reasons as to why your company needs a PoS System, and how to find that perfect fit.

With so many options about the kind of technology your business could be using today, it can sometimes be overwhelming to decide which is right for your company. Software programs, automated processes, digital storage—all promise to be the solution your business has been looking for. While no one solution is likely going to be catch-all, be-all miracle that will bring you instant success, some business technology does have its merits. If you are in the retail business, POS systems can offer you many advantages. Let’s go through some of them and then find out you can get the most out of your investment.

 

Benefit One: Streamlined Transactions

 

Being in the business of selling products or services means that customers and personnel meet together in one place, the terminal, to complete the transaction process. No matter how small or big your company is, there are a lot of things that can go wrong in this one meeting. Slow checkouts can be off putting to customers and cut into a business’s efficiency. The potential for incorrect data collection, such as the wrong price being entered by cashiers, can wreak havoc with your accountant’s efforts to keep the books balanced and in the end can create more work that bogs down resources and time. If your transaction processing procedure involves multiple machines, such as a basic cash register and a card machine, the list of inefficiencies continues to grow. Retail POS systems can help you streamline the checkout or ordering process and cut down on potential errors.

 

Benefit Two: Accurate and Detailed Records

 

Regardless of the kind of business that you do, records are important. How much you spend, how much you take in, what kind of merchandise you have in stock, who handles what money, etc., are all items that you probably need to track from your day to day operations to calculate taxes, project budgets, and give sales credit to employees who consistently provide high levels of performance. By using small business POS systems to record this information for you, you don’t have to worry about receipts or forms getting misplaced or misreported. The automated ability of the best retail POS systems to dutifully record information takes care of it for you.

 

Benefit Three: Relevant and Effective Data Collection

 

It’s easier to develop your marketing strategy when you know what customers like, when they buy things, and how much they are willing to purchase in a single visit. Planning sales and promotions is also more effective when you know what has worked in the past and what hasn’t. In addition, when you can sort through transactions by date, time, product, or employee and create customized reports, then auditing can be simplified. Small business POS systems can allow you to do all this and more so that you can have all the data you need to make informed decisions about the direction you want to take your company.

 

Benefit Four: Money Savings

 

Cutting out inefficiencies, reducing the rate of error, and automated functions like ordering more inventory items can help your company spend less money. In fact, the money many businesses find that they will save by taking advantage of POS systems is the most cited reason that companies give for purchasing them. Especially because they help you control your inventory better, the best POS systems help companies prevent employees stealing from company coffers by giving owners tighter control over pricing and drastically reducing the ability of cashiers to illegally discount merchandise or to pocket items from the stock room.

 

Getting the Right System

 

Now that you understand some of the major benefits of retail POS systems, you might have decided that purchasing such a system is likely a good decision for your company. So your next question may be: how do I find the system that’s right for me? Getting the best system for your business depends on your specific needs, but you can use the following basic tips to guide your search.

 

Tip One: Pick Your Program First

 

Small business POS systems, you will notice, require a few different components. The most important of these is the software you choose to use because it determines everything else that your system will or will not need. Avoid purchasing equipment before picking your program—otherwise you might end up with two incompatible components.

 

Tip Two: Choose Programs with Good Track Records

 

Most POS systems are industry specific, so choose one that merchants in your field prefer. As you talk with different vendors, be sure to ask if they have experience working with a company in the same industry as you.

 

Tip Three: Purchase All Components from a Single Source

 

The more incompatible the software and equipment, the less efficient retail POS systems tend to be. When you make sure to buy not only the software but the computers and other necessary hardware from the same vendor, you can be sure that everything will work harmoniously.

 

Tip Four: Comparison Shop

 

No matter what you purchase in life—whether it’s for business or pleasure—it’s always good to take a look at your options before making your final decision. Talk with a few different providers and consider price, products, and customer service in your final analysis. The best small business POS systems will have a balance of all three.

 

Tip Five: Try Before You Buy

 

Many providers will provide you with a complimentary demonstration of how their product works, so make sure to take advantage of this to see the product in action before committing to it.

 

Conclusion

 

Using a POS system can help businesses to be more efficient with their transactions and their data collection, lets them keep more detailed records, and saves them money. You can avoid some of the stress of getting the right system for your company by deciding which software program is right for you before buying equipment. Getting all the pieces you need from the same vendor ensures that hardware and software will perform to their fullest. Comparison shopping and free demonstrations allow you to get as much information as you can about the products best suited for your company so that you make a confident choice. Well, what are you waiting for? Get more bang for your buck and install a POS system today!

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Winning the War in Local Business

Running your own business is often an uphill battle. Many business owners are able to find a niche and stick with it, but for the general business owner it is much more difficult to make your own way in a highly competitive environment. Winning the war when you’re competing against any number of local businesses amongst other regional competitors is a difficult accomplishment. Contrary to popular belief it is not a battle that cannot be won.

 

Understanding the Terrain

 

It is important to not only understand your local economy but which businesses are both direct and indirect competitors. A direct competitor is any business that is offering products and services which compete with your own. An indirect competitor is someone who has an alternative to what you provide, even if their main offering is in another industry. If you’re a clothing store, another clothing store is a direct competitor while a store offering general goods would be an indirect competitor. You’ll be competing with both stores to get people through your front doors to see what you have to offer.

 

In addition it is important to understand just how much of the population would generally fall into an audience that would have interest in what you’re providing. If you’re a clothing store that has more modern fashion trends, audiences that are not in touch with those fashion trends are going to be less likely to have an interest in what you’re offering. It is important, if possible, to appeal to the largest audience possible with what you have to offer.

 

It is also important to understand your audience on a financial level. If the audience in your area is of a certain class or poverty level, your prices and offerings would need to reflect the options they would both be able to afford and be willing to purchase. At the end of the day an audience that has an interest in your products and services may not be willing to purchase from you if the opportunity cost is too high for them. Having to give up things they have more interest in doesn’t make sense to most consumers.

 

Gaining the Competitive Advantage

 

Having a clear advantage over the competition is always a great thing. Whether it is offering a type of product or service that competitors cannot compete with or having the financial upper hand any kind of competitive advantage provides your business with a solid opportunity to get ahead of the competition. It is important to find that advantage you have over your competitors and to flaunt that advantage to all of your customers.

 

Many customers are often trying to figure out the advantage themselves. If you’re able to clearly relay that information to your customers it can often help your business. Helping them come to that conclusion on their own ensures that the message is clear.

 

Financial Assistance

 

It is important for any business to have access to financial assistance when times are either rough or they are in a position to take advantage of a situation. Many retail businesses find themselves in a peculiar situation near the start of the holiday season. While there is a strong opportunity to sell more products or to increase interest in what you have to offer through sales, it can be difficult to make it happen financially. Small business loans are a great opportunity for any business to get the finances they need to expand, to start a new business, or to even expand their inventory on a temporary basis.

 

Many businesses utilize financial assistance through many banks and credit unions in order to get ahead in business. Being brave enough to take advantage of the situation ensures your business will continue to thrive. Be sure to be aware of the risks of financial assistance and ensure the best use of the funds you’re receiving.

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Figuring out how to stay competitive for your business in local areas.

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Getting Your Company Equipped With Credit Card Processing

In this day and age, plastic has become the new currency of the United States.  It has been reported that approximately 60 percent of all retail purchases are made with a debit or credit card.  Since more and more businesses are accepting these alternate forms of payment, many people find it more convenient to simply carry their cards with them, rather than bother with cash or checks.  Many businesses have stopped accepting checks altogether because of the added hassle of processing.

 

Using your credit cards is also a great way of tracking your expenses.  With 24 hour online access to your credit card statements, you have a detailed report of all of your spending transactions.  Due to this influx of credit card shopping, it is almost a necessity for any business to incorporate the best credit card merchant processing services into their point of sale.  Whether it is at the store or online, allowing credit card transactions is an important detail in the daily operations of your business.  By opening up other alternative forms of credit and debit card processing, such as mobile devices, you can continue to grow your businesses.

 

It is not enough to simply process credit and debit cards within your store.  In this time of cyber mania, many people do their shopping from home, either on their laptops or smart phones.  The new trend in credit card payment processing is setting up online and mobile processing capabilities for your business.  When setting up credit card merchant processing services for your business, there are several different options that are available, such as:

 

Online Processing

 

The Census Bureau of the Department of Commerce reported that online transactions exceeded $194 billion dollars last year alone.  If your business does not have the best credit card merchant processing option available for your customers online, you are missing out in additional revenue for your company.

 

While the holidays are quickly approaching, many people prefer to complete their holiday shopping online.  In fact, many people report that they do the majority of their shopping over the internet.  By allowing people to bypass the crowds, traffic, and hassle, online shopping offers a convenient way to purchase your items from the comfort of your home.  Not only that, but your items are delivered to your doorstep from anywhere in the country.

 

Online exposure introduces your product to an entire population of people that might not otherwise see your merchandise.  Even if you are limited to one store front, with an online presence you can complete sales transactions from across the country.  By enabling your business to accept credit and debit card payments online, you are able to compete with other businesses in your field from around the world.

 

Mobile Processing

 

With advancements in mobile applications being continually upgraded, the options that are available through your smart phone seem limitless.  Not only can people make payments over their smart phone, but they can also accent payments with their mobile device

 

One of the newest trends in credit card merchant processing is the ability to accept payment from your mobile device, including tablet, smartphone, or another piece of electronic equipment.   Wherever you go, you can set up a virtual point-of-sale application that can process credit card transactions in real time.  All you need is a Wi-Fi connection or a 3G network in order to process the payments.  It is now possible to take your business with you wherever you go.  Your customers will be impressed by your advanced technology.

 

Creditors, financial institutions, and other financial companies are realizing the benefits of allowing members to pay their bills over their mobile device.  Some companies have downloadable mobile applications that will allow you to access your information quickly and easily.  Not only can you view your monthly statement, but you can make your payments, and be directly connected to a representative if needed.

 

Although mobile processing may be one of the latest trends in credit card payment processing, it is still relatively inexpensive.  With its ease of use, mobile processing is a very desirable option to increase your business.

 

Wireless Processing

 

Years ago, the credit card processing machine required a phone line to transmit purchase and credit transactions.  When you swiped a card, the information traveled via phone line to the processor, and the transaction was completed.  These days, transactions can be completed with no phone line needed.  Wireless processing is significantly quicker than using a landline, giving your customers the added benefit of getting their transaction processed fast.  This innovative way to process transactions opened up a wealth of possibilities when it comes to allowing your customers to purchase with a credit or debit card.  With a wireless processing unit, portability is key.  These machines are essential for fairs, trade shows, or any business that conducts purchase transactions where a phone line isn’t available.

 

Retail Processing

 

It’s no surprise to most business owners that having a credit card processor in their store front is absolutely essential in running their business.  Hardly anywhere you go these days will tell you that they don’t accept credit cards.  Although some merchants may choose to not accept certain credit cards from certain financial institutions, they most certainly accept some form of plastic payment.  Your retail credit processing system should be easy to use.  This will translate into a speedy and wonderful experience for the customer.

 

Telephone Processing

 

There are still people out there who are unfamiliar with using a computer.  With the looming threat of identity theft and credit card fraud, some people are hesitant to pay with their credit card online.  Although most online transactions with reputable companies are secure, some still find it safer to pay their bills either over the phone, or by sending their payment through the mail.  Also referred to as MOTO, Mail Order Telephone Order payments are easy to do.  If you don’t have access to the internet or a computer, then you can simply call in your payment and everything will be taken care of for you.

 

With all the new advances in digital and wireless devices, it is an exciting time to be a business owner.  The best credit card merchant processing companies are always finding new and fascinating ways to bring exceptional service to their customers.

credit card processing

The different options of credit card processing services for your company.

 

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