Stores make money every day when they process credit cards and accept cash at the point of sale. In order to make the most the money, it is imperative that stores have the best point of sale display. Fortunately, there are simple ways that any store can enhance the point of sale area to maximize the sales process.
The Right Equipment
For starters, every store needs the best point of sale display equipment. Stores should invest money on quality registers that are easy to operate and perform quickly. This equipment makes a difference. It eliminates stress during the point of sale, and it also minimizes the occurrence of errors. Even better, good equipment increases the average transaction time, making for a happy customer. Stores on a budget need to be creative when they are looking for good point of sale equipment. Although they may not be able to afford brand new equipment, there is always the option to rent equipment from a merchant account provider or to purchase used equipment.
Furthermore, the equipment should be user friendly for both the cashier and the customer. Many of today’s point of sale display systems are interactive with the customer. This usually facilitates the needs of the customer and speeds up the average transaction time. In fact, the best point of sale display systems minimizes the communication required between the cashier and customer. This allows the cashier to focus on accuracy during the point of sale without interruption from the customer, and it helps to eliminate many common errors. In addition, customers understand what they are paying for during the transaction. Therefore, they are less likely to return with questions or complaints.
Although the point of sale process centers on equipment, smart stores work to enhance the area with visually pleasing items. Keep in mind that the cash register is rarely visually pleasing; however, other items might be visually stimulating to a customer and promote a better overall experience. The following items are visually pleasing and suitable at the cash register.
• Colorful shelving and stands
• Framed signs
• Pens in an adorned cup
Stores also need to understand that certain items at the cash register are not visually pleasing and can even be very distracting to a customer. For example, a cash register adorned with various loose papers and advertisements looks cluttered and confusing to a customer. Promotions and other sales should be clearly identified. They should also look professional and presentable to the customer.
Grab And Go Items
Grab and go items are also effective at enhancing the point of sale display area. In addition, these items can easily increase sales. What are the characteristics of good grab and go items?
• Grab and go items are small and easy to pick up at the last minute.
• Grab and go items are inexpensive compared to other items in the store.
• Grab and go items are interesting to a customer.
• Grab and go items are desirable to a customer.
Thus, it makes sense for candy and nail polish to be placed around the point of sale display area. These items are inexpensive, small, and desirable to a customer. This would not be the case for larger items like paper or cereal.
Clean And Organized
In addition, the point of sale area should be clean and organized. Customers function better in clean areas that are not cluttered. After all, no one wants to make a payment using a dirty machine. This uncleanness often results in lost customers and a poor reputation. Also, when it comes to organization, do not mistake organized for simple. The point of sale area can be filled with exciting grab and go items, pretty signs, and a vase of flowers. However, these items need to be displayed in an organized fashion that makes sense to the customer. Too often they just look cluttered. When this happens, the point of sale area is ineffective.
Another great item to include at the point of sale is a request for customer feedback. This request can come in a variety of ways.
• Many stores request customer feedback on the receipt.
• Some stores have a box for customers to insert comments.
• Other stores offer questionnaires or surveys to help them evaluate their performance.
Customers like to provide feedback. Even better, when stores ask openly for feedback, customers often view them in a positive light. After all, stores who do not want feedback could be worried about what they will learn.
During the point of sale process, there is usually an exchange of goods. The customer pays the store money. In return, the store gives them products. Nearly all stores use shopping bags during this exchange. The right shopping bag can enhance the point of sale experience and satisfy the customer. However, not all shopping bags work well for each point of sale. At a grocery store, for example, customers are often concerned with function over look. They usually leave with multiple bags at a time, making their shopping bag priority ease of use. On the other hand, customers who shop at fancy department stores often prefer to leave with a fancier shopping bag that they can carry around the mall. This bag not only pleases the customer, but also can serve as an effective advertising tool for the store. Although there is no right shopping bag, smart stores utilize this item to enhance the point of sale experience and generate sales.
Finally, point of sale systems enhanced with a presentable cashier to facilitate the transaction. Many stores require cashiers to wear uniforms to help them stand out. In addition, they can also impose certain rules on cleanliness and grooming. For example, the cashier could be required to tuck their shirt in while working. Clean hands could also be a requirement. These rules are not meant to be extreme, but to promote a positive point of sale experience for all.
Remember, when stores make an effort to enhance the point of sale, results come. Sales increase, customer satisfaction is strong, and employee performance is high.